Honest Beauty Investment Memo Draft

 

To: Clark Hansen, CEO, Anima Mundi Development Partners

From: Miriam Board

Subject: Honest Beauty; Honest Opportunity

Date: October 15, 2024

Honest Beauty Investment Proposal

            As we look to expand our portfolio of investments in sustainable programs and businesses, I propose we turn our gaze to the cosmetic industry. In general, the cosmetic industry is making grand strides towards sustainable measures. In particular, the brand Honest Beauty is a pioneer in the sustainable cosmetics industry. With it’s three main targets, titled “Standards”, “Sustainability”, and “Give Back”, Honest Beauty successfully outlines a higher level of commitment to sustainability than its counterparts. Honest Beauty’s dedication to community and sustainability makes them an ideal company to invest in. This memo will cover:

v AMDP Expectations of Investments

v Honest Beauty’s Background

v Expert Opinions

v Professional Recommendation

 

AMDP Expectations of Investments

Triple Bottom Line

A framework used in businesses and sustainability expanding traditional focuses to include social and environmental impact.

            Social Impact: How a business effects employees, communities, and society. Focusing on fair labor practices, community engagement, and human rights,

            Environmental Impact: How a business effects the environment, including resource use, waste management, and minimization of carbon footprint.

            Economic Impact: Essential business focus, measuring financial success and economic viability.

 

Corporate Social Responsibility

How a firm integrates social, environmental, and ethical concerns into operations, focusing on responsibility towards society. This includes ethical business practices, environmental sustainability, community engagement, and employee well-being.

 

Social Enterprise

A business that prioritizes social, environmental, or cultural goals alongside financial sustainability. A social enterprise works to address societal challenges through their core activities, working to generate revenue and a positive social impact.

 

Carbon Footprint

What it is: A carbon footprint is the total amount of greenhouse gases emitted directly or indirectly by an individual, event, product, or organization.

How it’s measured: By measuring energy use, product life cycles, and water use, carbon footprints can be deduced. Typically, carbon emissions are measured in units of tons of CO2 (CO2e).

Why it’s important: Carbon footprint measurements contribute to our understanding of climate change, and the effects thereof. These metrics allow better policies regarding resource management and helps hold companies to a higher level of responsibility to meet regulatory requirements. In all, carbon footprints are essential to meeting global emissions targets, contributing to a better, cleaner, world.

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